Giving up

At what point do you give up?

I’m not thinking about the average “do only what’s necessary” folks. I’m thinking about the people that have the drive. Those that want to “make it” (whatever that means for them).

Is it when you run out of funding, or when you no longer share the same enthusiasm for the vision, or when you start hitting the point of diminishing returns (granted you already have a certain level of what you’re after)?

I want to believe that we never give up – that we only pivot along the way to new (and mostly better) paths.

So, really, giving up is not an option. Pivoting is more than welcome and, in the long run, a sound strategic tactic.


This is why I write these ‘daily thoughts’ posts.

Written by Nikola Brežnjak